The World Cup finals are widely regarded as the world’s largest sporting event. According to FIFA, 1.5 billion viewers watched the final in Qatar in 2022. Trump often marvels at the scale of the event, saying last year in the Oval Office, “(It’s) like three Super Bowls every day for a month.”
The president, a sports fan of some authority, loves huge audiences and the white heat of publicity. It’s hardly surprising that he’s drawn to such a gargantuan spectacle.
Trump can be expected to weigh in throughout the tournament on social media or any on- or off-field controversies, in keeping with his habit of using sports to drive social, cultural and political messages. During his first term, for example, he often slammed former NFL quarterback Colin Kaepernick and other players who took a knee to protest police brutality.
But mixing sports and politics can backfire. He was brutally booed after showing up at an NBA Finals Game in New York on Monday night. And his craving to co-opt others’ success can overshadow the moment. The US hockey triumph over Canada in the final of the Winter Olympics this year turned a moment of national unity into one of political division after Trump and his FBI Director Kash Patel inserted themselves into the team’s victory celebrations.
World leaders often try to exploit World Cups. Some — like British Prime Minister Harold Wilson after England’s 1966 World Cup triumph — wrapped themselves in the flag. Argentina’s junta used the country’s win as hosts in 1978 as propaganda. Russian President Vladimir Putin’s hosting of the 2018 World Cup sought to restore international prestige after he was ostracized for annexing Crimea. Critics have dismissed Qatar’s World Cup and the forthcoming 2034 tournament in Saudi Arabia as reputational “sports washing” by anti-democratic regimes.
