Usha Vance proves she’s a savvy shopper with budget-friendly maternity dress

Usha Vance proves she’s a savvy shopper with budget-friendly maternity dress

A budget-friendly maternity dress unexpectedly found itself at the center of a political conversation after Usha Vance appeared in a Father’s Day video with Vice President JD Vance.

During a Father’s Day edition of Storytime with the Second Lady, released on June 21, Usha Vance joined Vice President JD Vance to celebrate family life as they prepare to welcome their fourth child.

Reflecting on their growing family, Usha, 40, told her 41-year-old husband, “Luckily, there’s going to be a new baby for you to read to. So, you’re going to have many more years ahead of you.”

Smiling, the vice president replied: “That’s right. That’s why I so desperately wanted to have a fourth baby is because I was sick of my kids growing up and I was not yet ready to be out of the baby phase.”

The couple’s conversation wasn’t the only thing viewers talked about.

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Usha’s fitted coral maternity dress, complete with a cowl neckline that accentuated her baby bump, seemed like a remarkable wardrobe choice – until The New York Times suggested it carried a much bigger message.

‘Pronatalist movement’
In an article titled “The Politics and Power of the Pregnancy Image,” New York Times chief fashion critic Vanessa Friedman argued that the pregnancies of three “prominent women in the MAGA movement” – including the SLOTUS, White House Press Secretary Karoline Leavitt and Katie Miller, wife of White House deputy chief of staff Stephen Miller – “shows how much is said by an expectant silhouette, without anyone saying a word.”

“Ever since Vance, Leavitt and Miller revealed their pregnancies, their public appearances have showcased their growing stomachs,” Friedman wrote in the June 24 article, adding that they “offer an image of idealized womanhood that gives literal shape to the pronatalist movement.”

“Together, the women have created a notably consistent, and somewhat paradigm-shifting, picture of the White House’s family and fertility platform.”

‘I want more babies’ in the U.S.
The observation came after Usha previously acknowledged that becoming second lady had changed the way she dresses.